Digital Networking Tools:
Learn methods to optimize your web presence here: search engine optimization for vocalists.
When discussing social media strategy for artists, let’s be honest, is your online presence helping to the growth of your fan base? You likely have attentively created product with focus on great material but if no one knows about your music, you’ll struggle to build a following. Musicians just starting spend excessive time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving fans with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, building your brand and engaging the audience in a natural manner is the best goal. Check out the newartistmodel.com for more resources.
70 percent of your social content needs to build your brand name.
The biggest bulk of your content needs to be focused on your message and brand. Perhaps your brand name is hard, however your character is with a sense of humor. Blend the two in a manner that gives your fans a view into your personality. Try publishing a picture of you vocalizing in the studio, or composing a genuine thank you to your supporters. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the fun, normal, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material should be shared from and for other musicians.
If an artist welcomed you to sing with them in North Rim, let your fans in Arizona know about it. Establish relationships with other artists, bands and influencers, and you will develop a powerful network by way of social media. Think of these artists as amplifiers of your brand. As an emerging artist, you’re constantly gigging with other bands and collaborating with vocalists, freelance photographers, sound technicians, graphic designers, and so on. Use this 20% of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be self-promoting.
LA based artist Flying Lotus set up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, intriguing realities that nobody would have caught, such as the story behind why he used a particular sound or the rapper he initially had in mind for a specific beat.
Managing social media requires dedication, however it can be fun. It’s a great way to communicate with your fans. The band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be comprehensive and fun, but it must build to the story behind your band and your career. UK indie electronic act the double x does a magnificent job with sharing images of their adventures in the studio along with hanging out with friends. Their fans discover this material to be unique and engaging, while at the same time it reveals the individual personality of the band.
Social media marketing is about interacting with your fans, not at them. Everyone has that good friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to tell individuals regarding what you are up to, but it does not need to be one-way. Bring your fans into the conversation, don’t alienate them.
Bottom line, with social, don’t overdo self-promotion, use it moderately. Let’s say you have 10 Facebook posts over two weeks, you will want to make seven or so appropriate to your brand, approximately two about a separate group that you are involved with, and 1 or 2 a direct CTA to buy your promotional item. This content mix offers versatility and the opportunity to be innovative with your virtual voice.
I hope that you found the seventy-twenty-ten rule helpful. Examples of social posts you could be making:
+ Sharing a brand-new record release from a band you visited with.
+ Sharing info about a new side venture a band member is pursuing.
+ Sharing an occasion hosted by a place who has reserved you or your band.
This material should not be arbitrary. You must truly believe in exactly what you’re sharing. Everything returns to your image. If you publish about an irrelevant project, your fans may wonder about the consistency of your message.