Digital Media Resources:
Learn ways to optimize your web presence here: SEO for artists.
When discussing social media strategy for artists, Ok, honestly, is your social networking presence contributing to the growth of your fan base? You likely have thoughtfully crafted music with attention to great material but if no one knows about your music, you’ll struggle to grow a base of fans. Musicians just beginning spend excessive time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving followers without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand and informing the audience in a natural manner is the real objective. Check out the newartistmodel.com for more resources.
70 percent of your social material must develop your brand.
The biggest bulk of your content ought to be focused on your message and brand. Supposing your brand name is hard, but your personality is with a sense of humor. Blend the 2 in a method that offers your followers a view into your personality. Try posting a video of you vocalizing in the studio, or writing a sincere thank you to your supporters. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, ordinary, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content must be shared from and for other bands.
If an artist welcomed you to record with them in Nogales, let your followers in Arizona know about it. Establish relationships with other artists, bands and influencers, and you’ll develop a powerful network through social media. Think of these influencers as amplifiers of your name. As an up-and-coming singer, you’ll be continuously gigging with other bands and working together with vocalists, self-employed professional photographers, recording engineers, graphic designers, etc. Use this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be promotional.
LA based artist Flying Lotus installed a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, intriguing facts that nobody would have caught, such as the story behind why he utilized a particular sound or the rapper he originally wanted for a certain beat.
Handling social networking requires dedication, however it can be fun. It’s a great way to interact with your audience. The band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be comprehensive and enjoyable, but it must contribute to the story behind your band and your music. UK indie electronic act the double x does a incredible job with sharing photos of their adventures on the road as well as hanging out with friends. Their fans find this content to be unique and captivating, while at the same time it showcases the individual character of the band.
Social network marketing has to do with interacting with your fans, not at them. Everybody has that pal who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform people regarding what you’re up to, but it doesn’t have to be one-way. Bring your fans into the discussion, don’t alienate them.
Bottom line, with social, do not overdo self-promotion, use it moderately. Say you have ten social posts over two weeks, you should make 7 or so pertinent to your image, approximately 2 about a separate group that you support, and one or 2 an explicit call-to-action to purchase your promotional item. This content mix offers flexibility and the opportunity to be creative with your online voice.
I hope that you found the 70/20/10 rule helpful. Examples of social posts you could be making:
+ Posting a new album debut from a artist you guested with.
+ Publishing information about a new side project a band member is launching.
+ Sharing an event hosted by a location who has booked you or your band.
This material shouldn’t be random. You need to truly believe in what you are sharing. Everything returns to your brand name. If you post about an irrelevant project, your fans might wonder about the consistency of your voice.