Social Networking Resources:
Discover methods to optimize your web presence here: search optimization for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social networking profile contributing to the growth of your fan base? You likely have attentively crafted material with focus on great content but if no one knows about you, you’ll struggle to achieve a fan base. Bands just starting invest excessive time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is single direction, leaving followers without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand and engaging the audience in a conversational manner is the real goal. Check out the newartistmodel.com for more resources.
70 percent of your social content should build your brand.
The largest majority of your content must be centered on your story and brand. Maybe your brand is dark, however your personality is with a funny attribute. Mix the two in a way that gives your fans a view into your personality. Try publishing a photo of you belting in the studio, or writing a sincere thank you to your fans. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, normal, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material needs to be shared from and for other musicians.
If a band invited you to perform with them in Nazlini, let your fans in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you’ll establish a advantageous network via social media. Think of these influencers as amplifiers of your name. As an up-and-coming artist, you’ll be continuously gigging with other groups and working together with vocalists, independent photographers, recording technicians, graphic designers, and so on. Use this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material ought to be promotional.
Los Angeles based producer Flying Lotus installed a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the whole album about cool, interesting