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Learn approaches to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your social presence contributing to the growth of your fan base? You likely have thoughtfully crafted product with focus on great content but if no one knows about your incredible talent, you’ll struggle to grow a following. Bands just starting spend excessive time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving fans with no way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand and engaging the audience in a conversational way is the real objective. Check out the newartistmodel.com for more resources.
70 percent of your social material ought to enhance your brand.
The biggest majority of your content should be focused on your story and brand name. Perhaps your brand is dark, on the other hand your personality is with a sense of humor. Mix the two in a manner that gives your fans a view into who you are. Try publishing a video of you belting in the studio, or composing a sincere note of thanks to your fans. Remember, your fans want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content ought to be shared from and for other singers.
If a band invited you to sing with them in Naco, let your fans in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you will develop a useful network via social media. Think of these bands as amplifiers of your name. As an emerging singer, you’re constantly playing with other groups and working together with vocalists, independent photographers, recording technicians, graphic designers, and so on. Use this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material needs to be self-promoting.
LA based producer Flying Lotus set up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, intriguing truths that nobody would have understood, such as the story behind why he utilized a particular sound or the rapper he originally wanted for a specific beat.
Managing social networking requires focus, however it can be fun. It’s a excellent way to interact with your fans. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be extensive and fun, but it must build to the story behind your band and your career. UK indie electronic act the double x does a wonderful job with sharing pictures of their adventures in the studio as well as hanging out with friends. Their fans find this content to be unique and endearing, while at the same time it shows the individual personality of the band.
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Social media marketing has to do with interacting with your audience, not at them. Everyone has that pal who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to inform people regarding what you are up to, but it does not need to be one-way. Bring your fans into the conversation, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it sparingly. Let’s say you have ten social posts over two weeks, you should make seven or so appropriate to your brand name, approximately two about a separate job that you are involved with, and 1 or 2 a direct CTA to purchase your product. This content mix gives versatility and the opportunity to be creative with your social voice.
I hope that you found the 70/20/10 rule useful. Examples of social posts you could be making:
+ Posting a new album debut from a artist you visited with.
+ Publishing details about a new side job one of your band member is pursuing.
+ Sharing an event hosted by a location who has reserved you or your band.
This material shouldn’t be random. You must genuinely believe in exactly what you are sharing. Whatever you share publicly returns to your image. If you publish about an irrelevant project, your fans may wonder about the consistency of your message.