Social Media Resources:
Learn approaches to optimize your web presence here: search engine optimization for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your online presence contributing to the growth of your audience? You likely have attentively crafted material with attention to great content but if no one knows about your music, you’ll struggle to grow an audience. Bands just starting invest too much time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving followers with no way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, developing your brand name and informing the audience in a conversational manner is the ultimate goal. Check out the newartistmodel.com for more resources.
70% of your social content should develop your brand.
The biggest bulk of your material ought to be focused on your message and brand. Perhaps your brand is hard, however your personality is with a sense of humor. Mix the 2 in a method that offers your followers a window into your personality. Try publishing a video of you vocalizing in the studio, or composing a genuine note of thanks to your supporters. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, normal, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material ought to be shared from and for other artists.
If a band welcomed you to record with them in Munds Park, let your fans in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you will develop a beneficial network through social media. Think of these influencers as amplifiers of your brand. As an up-and-coming artist, you’re continuously gigging with other bands and teaming up with artists, independent professional photographers, sound engineers, graphic designers, and so on. Utilize this 20 percent of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material should be promotional.
Los Angeles based producer Flying Lotus installed a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, fascinating