Social Media Resources:
Learn approaches to optimize your web presence here: SEO for singers.
When discussing social media strategy for artists, Ok, honestly, is your social networking profile helping to the growth of your fan base? You probably have attentively created music with focus on great material but if no one knows about your music, you’ll struggle to grow a fan base. Artists just beginning invest too much time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is single direction, leaving followers with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, building your brand and engaging your fans in a conversational manner is the ultimate objective. Check out the newartistmodel.com for more resources.
70% of your social material ought to develop your brand.
The largest bulk of your material must be centered on your story and brand. Supposing your brand is hard, on the other hand your character is with a sense of humor. Blend the two in a way that gives your fans a view into who you are. Try publishing a video of you belting in the studio, or writing a sincere thank you to your fans. Don’t forget, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, normal, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content ought to be shared from and for other musicians.
If a band invited you to sing with them in Mohave Valley, let your fans in Arizona know about it. Develop relationships with other artists, bands and influencers, and you will develop a powerful network by way of social media. Think of these bands as amplifiers of your name. As an emerging artist, you’ll be constantly gigging with other bands and working together with vocalists, independent photographers, recording engineers, graphic designers, and so on. Utilize this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be self-promoting.
Los Angeles based artist Flying Lotus set up a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, intriguing realities that no one would have known, such as the story behind why he used a certain sample or the rap artist he originally had in mind for a particular beat.
Handling social networking requires dedication, however it can be fun. It’s a fantastic method to interact with your audience. The group Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be extensive and fun, but it must build to the story behind your band and your music. UK indie electronic act the double x does a fabulous job with sharing photos of their journeys in the studio along with hanging out with fellow artists. Their fans find this content to be unique and fun, while at the same time it showcases the individual character of the band.
Social media marketing is about interacting with your audience, not at them. Everybody has that friend who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform individuals about what you’re doing, however it does not have to be one-way. Bring your audience into the conversation, don’t alienate them.
To summarize, with social, don’t overdo self-promotion, use it moderately. Say you have a dozen Facebook posts over 2 weeks, you should make seven or so pertinent to your image, approximately two about a separate job that you support, and one or 2 an explicit call-to-action to buy your product. This content mix offers versatility and the opportunity to be imaginative with your online voice.
I trust that you find the 70-20-10 guideline useful. Examples of social posts you could be making:
+ Publishing a new album debut from a artist you toured with.
+ Publishing details about a new side job a band member is pursuing.
+ Publishing an occasion hosted by a place who has reserved you or your band.
This content should not be random. You have to truly believe in what you’re sharing. Whatever you share publicly comes back to your image. If you post about an irrelevant project, your fans might wonder about the consistency of your voice.