Social Networking Tools:
Learn methods to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your social media presence helping to the growth of your audience? You likely have thoughtfully crafted music with attention to great art but if no one knows about your incredible talent, you’ll struggle to achieve a base of fans. Singers just beginning spend too much time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is single direction, leaving fans without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand and telling your fans in a conversational manner is the best objective. Check out the newartistmodel.com for more resources.
70 percent of your social content needs to develop your brand.
The largest majority of your content should be focused on your message and brand name. Supposing your brand name is hardcore, however your character is with a sense of humor. Blend the 2 in a method that offers your followers a view into your personality. Try posting a video of you vocalizing in the studio, or writing a genuine thank you to your supporters. Don’t forget, your fans want to get into your life, so usher them behind the scenes. Show them the fun, normal, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content ought to be shared from and for other bands.
If an artist welcomed you to sing with them in Mohave Valley, let your fans in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you will establish a advantageous network via social media. Think of these bands as amplifiers of your brand. As an trending artist, you’re constantly gigging with other bands and working together with vocalists, self-employed photographers, sound engineers, graphic designers, etc. Use this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content needs to be self-promoting.
LA based producer Flying Lotus installed a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, interesting