Digital Networking Resources:
Learn ways to optimize your web presence here: SEO for singers.
When discussing social media strategy for artists, Ok, honestly, is your online presence contributing to the growth of your audience? You probably have attentively created product with attention to great art but if no one knows about your incredible talent, you’ll struggle to grow a fan base. Bands just beginning spend too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving followers with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand name and engaging your fans in a natural manner is the ultimate objective. Check out the newartistmodel.com for more resources.
70% of your social material ought to enhance your brand.
The largest bulk of your material ought to be focused on your message and brand name. Perhaps your brand is hard, however your personality is with a sense of humor. Mix the two in a method that gives your fans a view into your personality. Try posting a photo of you belting in the studio, or composing a genuine note of thanks to your followers. Don’t forget, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, boring, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content ought to be shared from and for other singers.
If a band welcomed you to record with them in Moenave, let your fans in Arizona know about it. Develop relationships with other musicians, vocalists and influencers, and you’ll develop a useful network through social media. Think of these artists as amplifiers of your name. As an trending artist, you’re continuously playing with other groups and collaborating with artists, freelance professional photographers, recording technicians, graphic designers, and so on. Use this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be promotional.
LA based producer Flying Lotus set up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, intriguing truths that nobody would have understood, such as the story behind why he utilized a certain sound or the rap artist he initially wanted for a specific beat.
Managing social media requires focus, but it can be fun. It’s a great method to communicate with your fans. The group Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be wide-ranging and enjoyable, but it must contribute to the story behind your band and your career. UK indie electronic act the double x does a wonderful job with sharing images of their journeys in the studio along with hanging out with pals. Their fans find this material to be unique and fun, while at the same time it shows the individual character of the band.
Social network marketing has to do with interacting with your fans, not at them. Everybody has that buddy who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform individuals about what you are up to, but it does not have to be one-way. Bring your audience into the conversation, don’t alienate them.
To summarize, with social, don’t overdo self-promotion, use it sparingly. Let’s say you have ten Facebook posts over 2 weeks, you should make seven or so appropriate to your brand, approximately 2 about a separate group that you support, and one or two an explicit CTA to purchase your product. This content mix provides versatility and the opportunity to be innovative with your social voice.
I hope that you find the 70-20-10 guideline useful. Examples of social posts you could be making:
+ Posting a brand-new album release from a band you guested with.
+ Posting information about a brand-new side venture a band member is pursuing.
+ Sharing an event hosted by a location who has scheduled you or your band.
This material shouldn’t be arbitrary. You have to really believe in exactly what you’re sharing. Everything returns to your brand. If you post about an unimportant project, your followers may question the consistency of your voice.