Social Media Resources:
Learn approaches to optimize your web presence here: search engine optimization for singers.
When discussing social media strategy for artists, Ok, honestly, is your social networking profile contributing to the growth of your audience? You likely have thoughtfully created product with focus on great content but if no one knows about your music, you’ll struggle to achieve a following. Bands just beginning spend excessive time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving fans with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand and informing the audience in a conversational manner is the ultimate goal. Check out the newartistmodel.com for more resources.
70% of your social material needs to develop your brand name.
The biggest bulk of your material should be centered on your story and brand name. Perhaps your brand is hard, on the other hand your personality is with a funny attribute. Blend the 2 in a way that gives your fans a view into your personality. Try posting a photo of you belting in the studio, or composing a genuine note of thanks to your followers. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, boring, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material ought to be shared from and for other musicians.
If a band invited you to sing with them in Mesa, let your fans in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll develop a beneficial network via social media. Think of these artists as amplifiers of your name. As an up-and-coming artist, you’ll be constantly playing with other groups and teaming up with vocalists, self-employed photographers, sound technicians, graphic designers, and so on. Utilize this 20% of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material should be promotional.
Los Angeles based artist Flying Lotus set up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, fascinating