Social Media Resources:
Learn methods to optimize your web presence here: SEO for artists.
When discussing social media strategy for artists, Ok, honestly, is your social media presence helping to the growth of your fan base? You likely have attentively crafted music with attention to great material but if no one knows about your music, you’ll struggle to build an audience. Artists just starting invest too much time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a communication that is one-direction, leaving fans with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand and engaging the audience in a natural manner is the ultimate goal. Check out the newartistmodel.com for more resources.
70% of your social content ought to enhance your brand name.
The largest majority of your content ought to be focused on your story and brand name. Maybe your brand is hard, however your personality is with a funny attribute. Mix the two in a method that gives your followers a window into your personality. Try posting a photo of you vocalizing in the studio, or writing a genuine thank you to your fans. Remember, your audience want to get into your life, so usher them backstage. Show them the fun, normal, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material ought to be shared from and for other vocalists.
If a band welcomed you to perform with them in Mesa, let your followers in Arizona know about it. Develop relationships with other artists, bands and influencers, and you’ll establish a advantageous network by way of social media. Think of these bands as amplifiers of your name. As an up-and-coming singer, you’ll be continuously playing with other bands and working together with vocalists, freelance photographers, sound engineers, graphic designers, etc. Utilize this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content must be self-promoting.
LA based artist Flying Lotus set up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, interesting