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Learn methods to optimize your web presence here: SEO for singers.
When discussing social media strategy for artists, Ok, honestly, is your social profile contributing to the growth of your audience? You likely have attentively crafted material with focus on great material but if no one knows about your incredible talent, you’ll struggle to build a fan base. Artists just beginning spend too much time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is single direction, leaving followers without any way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand and engaging your fans in a natural way is the best objective. Check out the newartistmodel.com for more resources.
70% of your social material must develop your brand.
The biggest bulk of your material should be focused on your message and brand. Supposing your brand is hard, however your personality is with a funny attribute. Mix the 2 in a method that gives your followers a view into your personality. Try posting a video of you belting in the studio, or composing a genuine note of thanks to your followers. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the exciting, boring, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material ought to be shared from and for other artists.
If an artist welcomed you to record with them in Mesa, let your followers in Arizona know about it. Establish relationships with other artists, bands and influencers, and you’ll establish a beneficial network via social media. Think of these artists as amplifiers of your brand. As an up-and-coming singer, you’re constantly playing with other bands and teaming up with vocalists, independent photographers, recording engineers, graphic designers, and so on. Utilize this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content needs to be promotional.
Los Angeles based producer Flying Lotus set up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, intriguing facts that nobody would have understood, such as the story behind why he used a certain sound or the rapper he originally wanted for a particular beat.
Handling social media requires dedication, but it can be fun. It’s a fantastic way to interact with your fans. The band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be extensive and fun, but it must build to the story behind your band and your career. UK indie electro trio the double x does a incredible job with sharing photos of their journeys on the road along with hanging out with buddies. Their fans discover this material to be special and captivating, while at the same time it reveals the individual personality of the band.
Social media marketing has to do with communicating with your audience, not at them. Everybody has that buddy who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to tell individuals regarding what you are up to, but it does not need to be one-way. Bring your audience into the conversation, don’t alienate them.
Bottom line, with social, don’t overdo self-promotion, use it moderately. Say you have a dozen social posts over two weeks, you will want to make 7 or so pertinent to your brand name, approximately two about a separate group that you support, and one or 2 a direct CTA to purchase your music. This content model provides flexibility and the chance to be imaginative with your online voice.
I trust that you find the 70-20-10 rule helpful. Examples of social posts you should be making:
+ Posting a new album debut from a artist you toured with.
+ Sharing information about a new side project one of your band member is pursuing.
+ Sharing an event hosted by a location who has reserved you or your band.
This material should not be arbitrary. You must really believe in exactly what you are sharing. Everything comes back to your image. If you post about an unimportant project, your followers may question the consistency of your voice.