Social Media Tools:
Learn approaches to optimize your web presence here: SEO for artists.
When discussing social media strategy for artists, Ok, honestly, is your social networking presence contributing to the growth of your fan base? You likely have thoughtfully created music with attention to great content but if no one knows about your incredible talent, you’ll struggle to grow an audience. Bands just beginning invest excessive time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a communication that is single direction, leaving followers with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand and telling the audience in a conversational way is the ultimate objective. Check out the newartistmodel.com for more resources.
70 percent of your social material must develop your brand.
The largest bulk of your content ought to be centered on your message and brand name. Supposing your brand name is hardcore, however your character is with a sense of humor. Blend the 2 in a way that gives your followers a window into your personality. Try posting a video of you vocalizing in the studio, or writing a genuine note of thanks to your supporters. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, boring, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material needs to be shared from and for other vocalists.
If an artist invited you to sing with them in Littlefield, let your fans in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you’ll develop a powerful network via social media. Think of these artists as amplifiers of your name. As an emerging vocalist, you’ll be constantly playing with other groups and working together with musicians, independent photographers, recording technicians, graphic designers, etc. Use this 20 percent of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material ought to be promotional.
LA based artist Flying Lotus set up a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, fascinating