Social Media Tools:
Learn ways to optimize your web presence here: SEO for artists.
When discussing social media strategy for artists, let’s be honest, is your online presence contributing to the growth of your fan base? You probably have thoughtfully created product with focus on great material but if no one knows about you, you’ll struggle to achieve a fan base. Singers just starting invest too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving fans without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand name and telling the audience in a natural way is the real objective. Check out the newartistmodel.com for more resources.
70% of your social material ought to develop your brand.
The largest majority of your material needs to be focused on your message and brand. Maybe your brand name is hardcore, on the other hand your personality is with a funny attribute. Mix the 2 in a way that gives your fans a window into your personality. Try publishing a video of you belting in the studio, or writing a sincere thank you to your fans. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the fun, normal, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material must be shared from and for other musicians.
If an artist invited you to perform with them in Litchfield, let your fans in Arizona know about it. Build relationships with other musicians, bands and influencers, and you will develop a beneficial network by way of social media. Think of these influencers as amplifiers of your name. As an trending singer, you’re continuously playing with other groups and collaborating with artists, independent professional photographers, sound technicians, graphic designers, etc. Use this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material ought to be self-promoting.
LA based artist Flying Lotus installed a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, interesting