Social Networking Tools:
Discover methods to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your online profile helping to the growth of your fan base? You probably have attentively crafted product with attention to great material but if no one knows about your music, you’ll struggle to achieve a following. Bands just starting spend too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving followers without any way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand name and engaging your fans in a natural manner is the best objective. Check out the newartistmodel.com for more resources.
70% of your social material ought to build your brand.
The largest bulk of your content must be focused on your message and brand. Supposing your brand name is hardcore, on the other hand your character is with a funny attribute. Mix the 2 in a way that offers your followers a window into who you are. Try posting a video of you vocalizing in the studio, or composing a genuine thank you to your supporters. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material must be shared from and for other artists.
If a band invited you to sing with them in Leupp, let your fans in Arizona know about it. Build relationships with other musicians, bands and influencers, and you will develop a powerful network through social media. Think of these influencers as amplifiers of your name. As an emerging vocalist, you’re continuously playing with other groups and working together with vocalists, freelance professional photographers, sound engineers, graphic designers, etc. Use this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be self-promoting.
LA based artist Flying Lotus installed a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, interesting