Social Media Tools:
Learn ways to optimize your web presence here: SEO for singers.
When discussing social media strategy for artists, Ok, honestly, is your social profile helping to the growth of your fan base? You likely have attentively created product with focus on great art but if no one knows about your music, you’ll struggle to grow a following. Musicians just starting invest excessive time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is single direction, leaving fans without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand name and informing the audience in a conversational manner is the best goal. Check out the newartistmodel.com for more resources.
70 percent of your social material must develop your brand name.
The biggest bulk of your material must be focused on your message and brand name. Supposing your brand is dark, but your character is with a funny attribute. Mix the two in a way that offers your followers a window into your personality. Try publishing a video of you belting in the studio, or writing a genuine note of thanks to your followers. Remember, your fans want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content should be shared from and for other vocalists.
If a band invited you to record with them in Laveen, let your fans in Arizona know about it. Build relationships with other musicians, bands and influencers, and you’ll establish a useful network via social media. Think of these influencers as amplifiers of your name. As an up-and-coming artist, you’ll be constantly playing with other groups and working together with vocalists, self-employed professional photographers, sound engineers, graphic designers, etc. Use this 20 percent of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material ought to be promotional.
LA based producer Flying Lotus set up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, fascinating