Social Media Strategies for Artists in Lakeside 85929 – SEO builds local businesses

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When discussing social media strategy for artists, Ok, honestly, is your social media profile helping to the growth of your audience? You probably have attentively created music with attention to great content but if no one knows about your music, you’ll struggle to grow a following. Bands just beginning invest too much time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving fans without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand name and engaging your fans in a natural manner is the real goal. Check out the newartistmodel.com for more resources.

70 percent of your social content should build your brand.

The biggest majority of your content ought to be centered on your message and brand name. Perhaps your brand name is dark, but your character is with a funny attribute. Blend the two in a manner that gives your followers a view into your personality. Try posting a picture of you vocalizing in the studio, or composing a sincere thank you to your followers. Remember, your fans want to get into your life, so usher them into your home. Show them the fun, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20% of your social media content needs to be shared from and for other singers.

If a band invited you to record with them in Lakeside, let your fans in Arizona know about it. Build relationships with other artists, bands and influencers, and you’ll establish a beneficial network through social media. Think of these bands as amplifiers of your brand. As an up-and-coming singer, you’re continuously gigging with other bands and teaming up with musicians, self-employed professional photographers, sound technicians, graphic designers, etc. Use this 20 percent of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10 percent of the material should be self-promoting.

Los Angeles based artist Flying Lotus set up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, intriguing realities that no one would have understood, such as the story behind why he used a certain sound or the rapper he initially had in mind for a particular beat.


Managing social media requires focus, however it can be fun. It’s a terrific method to interact with your fans. The band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.



The content you release should be wide-ranging and enjoyable, but it must contribute to the story behind your band and your art. UK indie electro trio the double x does a amazing job with sharing pictures of their adventures on the road as well as hanging out with pals. Their fans discover this content to be unique and endearing, while at the same time it shows the individual personality of the band.


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Social media marketing is about interacting with your audience, not at them. Everyone has that friend who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform people regarding what you are doing, however it does not need to be one-way. Bring your audience into the discussion, don’t alienate them.


Bottom line, with social, do not overdo self-promotion, use it sparingly. Say you have a dozen Facebook posts over 2 weeks, you will want to make seven or so relevant to your brand name, approximately two about a separate group that you support, and 1 or 2 an explicit CTA to buy your product. This content mix provides versatility and the chance to be creative with your virtual voice.

I hope that you find the 70-20-10 rule helpful. Examples of social posts you could be making:

+ Publishing a brand-new album release from a artist you visited with.

+ Publishing info about a new side job a band member is launching.

+ Publishing an event hosted by a venue who has reserved you or your band.

This material shouldn’t be random. You have to genuinely believe in what you are sharing. Everything comes back to your brand name. If you post about an unimportant project, your fans might wonder about the consistency of your voice.