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When discussing social media strategy for artists, Ok, honestly, is your social media presence helping to the growth of your audience? You likely have attentively created product with focus on great material but if no one knows about your music, you’ll struggle to grow an audience. Musicians just starting spend too much time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving followers without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, building your brand name and engaging the audience in a natural manner is the ultimate goal. Check out the newartistmodel.com for more resources.
70 percent of your social material should enhance your brand.
The biggest majority of your material needs to be centered on your message and brand. Maybe your brand name is hardcore, however your character is with a sense of humor. Mix the two in a way that offers your fans a view into your personality. Try posting a image of you vocalizing in the studio, or composing a sincere thank you to your supporters. Remember, your fans want to get into your life, so usher them into your home. Show them the fun, ordinary, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content needs to be shared from and for other artists.
If an artist welcomed you to perform with them in Lake Mead Rancheros, let your fans in Arizona know about it. Develop relationships with other musicians, vocalists and influencers, and you will develop a advantageous network by way of social media. Think of these artists as amplifiers of your brand. As an emerging singer, you’ll be constantly gigging with other groups and working together with artists, self-employed photographers, sound technicians, graphic designers, etc. Use this 20% of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content needs to be self-promoting.
LA based artist Flying Lotus installed a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, intriguing realities that no one would have known, such as the story behind why he used a certain sample or the rapper he initially wanted for a particular beat.
Managing social media requires focus, however it can be fun. It’s a terrific way to interact with your fans. The group Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be extensive and fun, but it must build to the story behind your band and your career. UK indie electronic act the double x does a incredible job with sharing photos of their adventures in the studio along with hanging out with friends. Their fans discover this content to be special and fun, while at the same time it showcases the individual character of the band.
Social network marketing is about communicating with your audience, not at them. Everybody has that good friend who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform individuals about what you are up to, but it doesn’t need to be one-way. Bring your fans into the conversation, don’t alienate them.
Bottom line, with social, do not overdo self-promotion, use it sparingly. Let’s say you have 10 Facebook posts over two weeks, you should make seven or so relevant to your image, approximately 2 about a different group that you are involved with, and 1 or 2 a direct CTA to buy your music. This content model gives flexibility and the opportunity to be innovative with your social voice.
I hope that you find the 70/20/10 guideline helpful. Examples of social posts you could be making:
+ Posting a brand-new record release from a artist you guested with.
+ Sharing information about a brand-new side job one of your band member is launching.
+ Publishing an occasion hosted by a place who has reserved you or your band.
This material shouldn’t be random. You need to genuinely believe in exactly what you’re sharing. Whatever you share publicly returns to your brand. If you publish about an irrelevant project, your followers may wonder about the consistency of your voice.