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When discussing social media strategy for artists, Ok, honestly, is your online profile helping to the growth of your audience? You likely have thoughtfully created product with focus on great content but if no one knows about you, you’ll struggle to build a fan base. Artists just beginning spend too much time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving followers with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand name and engaging the audience in a natural manner is the ultimate goal. Check out the newartistmodel.com for more resources.
70 percent of your social material needs to enhance your brand name.
The biggest majority of your content should be focused on your message and brand. Maybe your brand is hardcore, but your character is with a funny attribute. Blend the two in a method that offers your followers a view into your personality. Try posting a image of you vocalizing in the studio, or composing a sincere note of thanks to your supporters. Remember, your audience want to get into your life, so usher them into your home. Show them the exciting, boring, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material ought to be shared from and for other singers.
If a band invited you to perform with them in Lake Havasu City, let your followers in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you will establish a useful network through social media. Think of these bands as amplifiers of your brand. As an emerging singer, you’ll be constantly gigging with other bands and teaming up with artists, independent photographers, sound technicians, graphic designers, etc. Utilize this 20 percent of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be promotional.
LA based artist Flying Lotus put up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, intriguing truths that no one would have understood, such as the story behind why he used a certain sample or the rapper he initially had in mind for a specific beat.
Handling social media requires dedication, but it can be fun. It’s a fantastic method to interact with your audience. The band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be comprehensive and fun, but it must contribute to the story behind your band and your music. UK indie electro trio the double x does a fantastic job with sharing images of their adventures on the road as well as hanging out with friends. Their fans discover this content to be special and captivating, while at the same time it shows the individual character of the band.
Social network marketing has to do with communicating with your fans, not at them. Everybody has that buddy who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to inform people about what you’re doing, but it doesn’t need to be one-way. Bring your audience into the conversation, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it sparingly. Let’s say you have 10 social posts over 2 weeks, you will want to make seven or so relevant to your brand name, approximately two about a separate group that you support, and 1 or two an explicit call-to-action to buy your promotional item. This content mix provides versatility and the opportunity to be creative with your online voice.
I hope that you find the 70-20-10 rule helpful. Examples of social posts you should be making:
+ Publishing a new album release from a artist you performed with.
+ Posting information about a brand-new side project one of your band member is launching.
+ Sharing an occasion hosted by a place who has booked you or your band.
This content shouldn’t be random. You need to really believe in exactly what you’re sharing. Whatever you share publicly returns to your image. If you publish about an irrelevant project, your followers may wonder about the consistency of your message.