Digital Networking Resources:
Discover ways to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your online profile contributing to the growth of your fan base? You likely have thoughtfully created music with attention to great material but if no one knows about your incredible talent, you’ll struggle to achieve a base of fans. Musicians just beginning invest excessive time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving followers without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand and telling your fans in a conversational way is the real objective. Check out the newartistmodel.com for more resources.
70 percent of your social content needs to enhance your brand name.
The largest majority of your material ought to be centered on your story and brand name. Maybe your brand is hardcore, however your character is with a funny attribute. Mix the 2 in a manner that offers your fans a view into your personality. Try publishing a video of you belting in the studio, or composing a sincere note of thanks to your fans. Remember, your audience want to get into your life, so usher them into your home. Show them the fun, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content must be shared from and for other singers.
If an artist invited you to record with them in Lake Havasu City, let your fans in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll establish a powerful network through social media. Think of these influencers as amplifiers of your name. As an trending artist, you’re continuously gigging with other bands and working together with musicians, self-employed professional photographers, recording technicians, graphic designers, etc. Utilize this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material ought to be self-promoting.
LA based artist Flying Lotus installed a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, intriguing facts that nobody would have caught, such as the story behind why he used a specific sound or the rap artist he initially had in mind for a specific beat.
Managing social media requires dedication, however it can be enjoyable. It’s a fantastic way to communicate with your fans. The band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be wide-ranging and enjoyable, but it must build to the story behind your band and your music. UK indie electro trio the double x does a incredible job with sharing images of their journeys in the studio as well as hanging out with pals. Their fans find this material to be unique and fun, while at the same time it shows the individual personality of the band.
Social network marketing is about communicating with your fans, not at them. Everybody has that good friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to inform people regarding what you are doing, however it doesn’t need to be one-way. Bring your fans into the conversation, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it sparingly. Let’s say you have 10 Facebook posts over 2 weeks, you will want to make 7 or so pertinent to your image, approximately 2 about a different project that you support, and one or two a direct CTA to purchase your promotional item. This content mix gives flexibility and the chance to be imaginative with your virtual voice.
I trust that you found the seventy-twenty-ten rule helpful. Examples of social posts you could be making:
+ Posting a brand-new album release from a artist you performed with.
+ Sharing information about a new side project a band member is launching.
+ Posting an occasion hosted by a venue who has scheduled you or your band.
This material shouldn’t be arbitrary. You have to genuinely believe in exactly what you are sharing. Everything comes back to your brand. If you publish about an irrelevant project, your followers may wonder about the consistency of your voice.