Digital Networking Tools:
Learn approaches to optimize your web presence here: search engine optimization for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your social presence contributing to the growth of your fan base? You probably have thoughtfully crafted material with attention to great content but if no one knows about your incredible talent, you’ll struggle to grow a fan base. Musicians just starting invest too much time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving followers with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand and telling your fans in a conversational manner is the real goal. Check out the newartistmodel.com for more resources.
70 percent of your social material must enhance your brand name.
The largest majority of your material should be focused on your message and brand. Supposing your brand is hardcore, however your personality is with a funny attribute. Mix the two in a method that offers your fans a view into your personality. Try posting a picture of you vocalizing in the studio, or writing a sincere thank you to your supporters. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the exciting, normal, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content ought to be shared from and for other singers.
If a band welcomed you to sing with them in Klagetoh, let your followers in Arizona know about it. Develop relationships with other artists, vocalists and influencers, and you will develop a useful network by way of social media. Think of these influencers as amplifiers of your name. As an emerging vocalist, you’re constantly playing with other bands and teaming up with vocalists, freelance professional photographers, recording engineers, graphic designers, and so on. Utilize this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material must be promotional.
Los Angeles based producer Flying Lotus installed a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, intriguing realities that nobody would have caught, such as the story behind why he used a certain sample or the rap artist he originally had in mind for a specific beat.
Managing social networking requires focus, however it can be fun. It’s a terrific method to interact with your fans. The group Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be wide-ranging and enjoyable, but it must contribute to the story behind your band and your music. UK indie electronic act the double x does a magnificent job with sharing pictures of their adventures in the studio along with hanging out with fellow artists. Their fans discover this content to be special and captivating, while at the same time it reveals the individual character of the band.
Social network marketing is about communicating with your fans, not at them. Everyone has that friend who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to tell individuals about what you are doing, but it doesn’t have to be one-way. Bring your fans into the conversation, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it sparingly. Let’s say you have a dozen Facebook posts over two weeks, you will want to make 7 or so relevant to your brand name, approximately two about a different group that you are involved with, and one or 2 an explicit call-to-action to buy your product. This content mix gives versatility and the opportunity to be creative with your social voice.
I trust that you found the 70/20/10 rule helpful. Examples of social posts you should be making:
+ Sharing a new album debut from a artist you toured with.
+ Publishing details about a brand-new side job a band member is pursuing.
+ Sharing an occasion hosted by a place who has booked you or your band.
This content shouldn’t be random. You must genuinely believe in what you’re sharing. Everything comes back to your brand. If you publish about an irrelevant project, your fans may wonder about the consistency of your voice.