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Learn methods to optimize your web presence here: SEO for artists.
When discussing social media strategy for artists, let’s be honest, is your online profile contributing to the growth of your audience? You likely have attentively created product with attention to great art but if no one knows about your incredible talent, you’ll struggle to build an audience. Singers just beginning spend excessive time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a communication that is single direction, leaving fans with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand and telling your fans in a conversational way is the best goal. Check out the newartistmodel.com for more resources.
70 percent of your social content must develop your brand name.
The largest bulk of your content needs to be centered on your message and brand name. Supposing your brand name is dark, but your character is with a funny attribute. Mix the 2 in a manner that gives your fans a window into your personality. Try posting a picture of you belting in the studio, or composing a genuine thank you to your followers. Remember, your audience want to get into your life, so usher them backstage. Show them the fun, ordinary, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content ought to be shared from and for other singers.
If an artist invited you to perform with them in Kingman, let your fans in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you’ll develop a powerful network through social media. Think of these influencers as amplifiers of your brand. As an emerging artist, you’re continuously playing with other groups and working together with vocalists, independent photographers, recording engineers, graphic designers, etc. Use this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material should be self-promoting.
LA based artist Flying Lotus set up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, intriguing facts that nobody would have understood, such as the story behind why he utilized a particular sound or the rapper he originally wanted for a specific beat.
Managing social networking requires attention to detail, however it can be enjoyable. It’s a terrific way to communicate with your audience. The rock band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be comprehensive and enjoyable, but it must build to the story behind your band and your career. UK indie electro trio the double x does a magnificent job with sharing images of their journeys in the studio as well as hanging out with buddies. Their fans find this content to be special and captivating, while at the same time it reveals the individual character of the band.
Social media marketing is about communicating with your audience, not at them. Everybody has that buddy who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to tell people regarding what you are up to, however it does not need to be one-way. Bring your fans into the conversation, don’t alienate them.
Bottom line, with social, do not overdo self-promotion, use it sparingly. Say you have 10 Facebook posts over 2 weeks, you will want to make 7 or so appropriate to your image, approximately 2 about a different job that you support, and 1 or 2 an explicit call-to-action to purchase your music. This content mix provides versatility and the chance to be innovative with your social voice.
I hope that you found the 70/20/10 rule helpful. Examples of social posts you could be making:
+ Sharing a brand-new record release from a band you guested with.
+ Posting information about a new side venture a band member is pursuing.
+ Sharing an event hosted by a place who has scheduled you or your band.
This material should not be random. You must genuinely believe in exactly what you’re sharing. Whatever you share publicly returns to your brand. If you publish about an irrelevant project, your fans might question the consistency of your message.