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Learn approaches to optimize your web presence here: SEO for artists.
When discussing social media strategy for artists, let’s be honest, is your social media presence helping to the growth of your audience? You probably have attentively created product with focus on great art but if no one knows about you, you’ll struggle to grow a following. Musicians just starting spend excessive time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving fans without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand and engaging the audience in a conversational manner is the ultimate goal. Check out the newartistmodel.com for more resources.
70% of your social material must enhance your brand name.
The biggest majority of your material must be centered on your message and brand name. Supposing your brand is dark, on the other hand your personality is with a sense of humor. Mix the two in a manner that gives your fans a view into who you are. Try publishing a photo of you belting in the studio, or writing a sincere thank you to your supporters. Remember, your audience want to get into your life, so usher them into your home. Show them the fun, normal, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content needs to be shared from and for other singers.
If a band welcomed you to record with them in Keams Canyon, let your fans in Arizona know about it. Develop relationships with other artists, vocalists and influencers, and you will develop a advantageous network by way of social media. Think of these artists as amplifiers of your name. As an trending singer, you’re constantly playing with other groups and teaming up with vocalists, independent professional photographers, sound technicians, graphic designers, etc. Utilize this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material must be promotional.
LA based artist Flying Lotus put up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, fascinating