Digital Media Resources:
Learn ways to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, Ok, honestly, is your online profile contributing to the growth of your fan base? You likely have attentively created product with focus on great material but if no one knows about you, you’ll struggle to achieve a base of fans. Musicians just starting invest excessive time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a communication that is single direction, leaving followers without any way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand name and engaging the audience in a natural manner is the real objective. Check out the newartistmodel.com for more resources.
70 percent of your social content ought to enhance your brand name.
The biggest bulk of your material ought to be centered on your message and brand. Maybe your brand is hard, on the other hand your character is with a sense of humor. Blend the 2 in a method that gives your followers a window into who you are. Try publishing a picture of you belting in the studio, or writing a sincere thank you to your supporters. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the fun, ordinary, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material needs to be shared from and for other bands.
If an artist welcomed you to sing with them in Kayenta, let your followers in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you will establish a advantageous network through social media. Think of these bands as amplifiers of your name. As an up-and-coming artist, you’re continuously gigging with other bands and collaborating with vocalists, self-employed photographers, sound technicians, graphic designers, and so on. Utilize this 20 percent of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material needs to be promotional.
Los Angeles based producer Flying Lotus installed a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, fascinating