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When discussing social media strategy for artists, Ok, honestly, is your social networking profile helping to the growth of your audience? You likely have attentively created product with focus on great content but if no one knows about your incredible talent, you’ll struggle to build a fan base. Artists just beginning invest excessive time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving followers with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand and telling your fans in a natural manner is the best goal. Check out the newartistmodel.com for more resources.
70 percent of your social material must enhance your brand.
The largest majority of your material should be centered on your message and brand. Maybe your brand is dark, however your character is with a sense of humor. Mix the two in a manner that gives your fans a window into who you are. Try publishing a photo of you vocalizing in the studio, or writing a sincere thank you to your followers. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the fun, normal, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material should be shared from and for other vocalists.
If an artist welcomed you to record with them in Jerome, let your followers in Arizona know about it. Develop relationships with other artists, bands and influencers, and you’ll establish a useful network through social media. Think of these artists as amplifiers of your brand. As an up-and-coming vocalist, you’ll be continuously playing with other bands and working together with musicians, freelance photographers, recording engineers, graphic designers, and so on. Use this 20 percent of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content should be promotional.
Los Angeles based producer Flying Lotus put up a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, fascinating