Digital Networking Resources:
Learn ways to optimize your web presence here: search optimization for vocalists.
When discussing social media strategy for artists, let’s be honest, is your online profile contributing to the growth of your fan base? You probably have attentively created product with attention to great content but if no one knows about your music, you’ll struggle to achieve a base of fans. Bands just starting invest excessive time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving fans without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand and telling your fans in a natural way is the real goal. Check out the newartistmodel.com for more resources.
70% of your social material must enhance your brand.
The largest majority of your material must be focused on your message and brand. Maybe your brand name is hardcore, but your character is with a funny attribute. Blend the two in a manner that offers your followers a window into your personality. Try posting a photo of you belting in the studio, or composing a genuine thank you to your fans. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the exciting, normal, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material ought to be shared from and for other musicians.
If a band welcomed you to record with them in Jerome, let your fans in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you will establish a beneficial network by way of social media. Think of these artists as amplifiers of your brand. As an up-and-coming singer, you’re continuously playing with other bands and working together with musicians, self-employed photographers, sound technicians, graphic designers, etc. Utilize this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material must be self-promoting.
Los Angeles based artist Flying Lotus put up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, fascinating