Social Media Resources:
Discover approaches to optimize your web presence here: search engine optimization for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social profile helping to the growth of your audience? You likely have thoughtfully crafted product with attention to great art but if no one knows about your music, you’ll struggle to achieve a base of fans. Musicians just starting invest excessive time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving followers with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand and informing your fans in a natural manner is the real objective. Check out the newartistmodel.com for more resources.
70% of your social content should develop your brand name.
The largest majority of your material needs to be centered on your message and brand name. Maybe your brand name is hard, but your personality is with a funny attribute. Blend the 2 in a manner that offers your fans a view into your personality. Try posting a picture of you vocalizing in the studio, or composing a sincere thank you to your followers. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the fun, boring, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content needs to be shared from and for other vocalists.
If an artist invited you to perform with them in Indian Wells, let your fans in Arizona know about it. Develop relationships with other musicians, bands and influencers, and you will develop a powerful network by way of social media. Think of these artists as amplifiers of your name. As an emerging vocalist, you’ll be constantly playing with other bands and teaming up with vocalists, freelance photographers, recording technicians, graphic designers, and so on. Utilize this 20% of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material ought to be promotional.
LA based producer Flying Lotus set up a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, intriguing realities that no one would have caught, such as the story behind why he used a certain sound or the rapper he originally had in mind for a specific beat.
Handling social media requires dedication, but it can be fun. It’s a fantastic method to interact with your audience. The group Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be wide-ranging and enjoyable, but it must contribute to the story behind your band and your art. UK indie electro trio the double x does a wonderful job with sharing video of their adventures on the road as well as hanging out with friends. Their fans discover this material to be special and endearing, while at the same time it showcases the individual personality of the band.
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Social network marketing is about interacting with your audience, not at them. Everybody has that good friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform individuals about what you’re doing, but it does not have to be one-way. Bring your audience into the conversation, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it moderately. Say you have a dozen social posts over 2 weeks, you will want to make 7 or so pertinent to your image, approximately two about a separate job that you are involved with, and 1 or 2 a direct CTA to purchase your promotional item. This content mix offers versatility and the chance to be innovative with your social voice.
I trust that you find the seventy-twenty-ten rule useful. Examples of social posts you could be making:
+ Posting a new album debut from a band you toured with.
+ Posting details about a new side project one of your band member is pursuing.
+ Publishing an event hosted by a venue who has reserved you or your band.
This material shouldn’t be random. You have to genuinely believe in exactly what you’re sharing. Whatever you share publicly returns to your brand name. If you publish about an irrelevant project, your fans might wonder about the consistency of your message.