Social SEO Resources:
Learn methods to optimize your web presence here: search optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your online profile contributing to the growth of your fan base? You probably have attentively crafted material with focus on great material but if no one knows about your music, you’ll struggle to build an audience. Bands just starting invest too much time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving fans without any method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, developing your brand and engaging the audience in a natural manner is the best objective. Check out the newartistmodel.com for more resources.
70 percent of your social material should develop your brand.
The largest bulk of your content ought to be centered on your message and brand name. Maybe your brand name is hard, on the other hand your personality is with a funny attribute. Blend the 2 in a manner that offers your followers a view into your personality. Try posting a photo of you belting in the studio, or writing a sincere thank you to your followers. Remember, your fans want to get into your life, so usher them into your home. Show them the fun, boring, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material should be shared from and for other musicians.
If a band welcomed you to sing with them in Hunters Point, let your followers in Arizona know about it. Build relationships with other musicians, bands and influencers, and you’ll develop a powerful network through social media. Think of these bands as amplifiers of your brand. As an trending artist, you’ll be continuously playing with other bands and collaborating with vocalists, freelance professional photographers, recording technicians, graphic designers, and so on. Utilize this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material needs to be self-promoting.
Los Angeles based producer Flying Lotus put up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, fascinating