Digital Media Resources:
Discover methods to optimize your web presence here: SEO for singers.
When discussing social media strategy for artists, let’s be honest, is your social presence contributing to the growth of your fan base? You probably have attentively crafted music with focus on great material but if no one knows about you, you’ll struggle to grow an audience. Bands just beginning invest excessive time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a communication that is one-direction, leaving followers with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand name and telling your fans in a conversational manner is the ultimate objective. Check out the newartistmodel.com for more resources.
70% of your social content must develop your brand name.
The biggest bulk of your content should be focused on your story and brand name. Maybe your brand name is dark, however your character is with a sense of humor. Mix the 2 in a method that gives your fans a view into who you are. Try publishing a video of you vocalizing in the studio, or composing a sincere thank you to your supporters. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the fun, boring, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content must be shared from and for other singers.
If an artist invited you to record with them in Hualapai, let your followers in Arizona know about it. Establish relationships with other artists, bands and influencers, and you’ll establish a powerful network by way of social media. Think of these artists as amplifiers of your name. As an emerging singer, you’ll be constantly gigging with other bands and teaming up with vocalists, freelance photographers, recording technicians, graphic designers, and so on. Utilize this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material must be promotional.
LA based artist Flying Lotus installed a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, interesting