Digital Networking Tools:
Learn ways to optimize your web presence here: SEO for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social media profile contributing to the growth of your fan base? You likely have thoughtfully crafted music with focus on great art but if no one knows about your incredible talent, you’ll struggle to build a fan base. Singers just beginning spend too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a communication that is one-direction, leaving fans with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand name and engaging your fans in a natural way is the best goal. Check out the newartistmodel.com for more resources.
70% of your social content should develop your brand.
The biggest majority of your material ought to be focused on your message and brand name. Perhaps your brand is dark, however your personality is with a funny attribute. Mix the 2 in a method that offers your followers a view into your personality. Try posting a picture of you belting in the studio, or composing a genuine note of thanks to your followers. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the exciting, boring, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material ought to be shared from and for other musicians.
If an artist welcomed you to perform with them in Huachuca City, let your followers in Arizona know about it. Establish relationships with other artists, bands and influencers, and you will establish a beneficial network by way of social media. Think of these bands as amplifiers of your brand. As an trending vocalist, you’ll be continuously playing with other bands and teaming up with vocalists, independent photographers, recording engineers, graphic designers, etc. Use this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material must be promotional.
LA based artist Flying Lotus set up a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, interesting