Social Media Resources:
Learn approaches to optimize your web presence here: search engine optimization for singers.
When discussing social media strategy for artists, Ok, honestly, is your social media presence contributing to the growth of your audience? You probably have attentively crafted product with attention to great art but if no one knows about your incredible talent, you’ll struggle to build a base of fans. Artists just starting invest excessive time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving followers with no way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, developing your brand and telling your fans in a natural way is the best goal. Check out the newartistmodel.com for more resources.
70 percent of your social content must develop your brand.
The largest majority of your content should be focused on your story and brand name. Supposing your brand name is dark, on the other hand your personality is with a sense of humor. Blend the two in a method that gives your fans a window into your personality. Try posting a image of you vocalizing in the studio, or composing a genuine note of thanks to your fans. Remember, your fans want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content must be shared from and for other bands.
If a band welcomed you to record with them in Houck, let your fans in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you’ll establish a beneficial network via social media. Think of these artists as amplifiers of your name. As an trending singer, you’ll be constantly playing with other bands and working together with vocalists, independent professional photographers, recording engineers, graphic designers, etc. Use this 20% of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material should be self-promoting.
Los Angeles based producer Flying Lotus installed a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, intriguing realities that no one would have known, such as the story behind why he used a specific sound or the rap artist he initially wanted for a particular beat.
Managing social media requires focus, but it can be enjoyable. It’s a excellent method to interact with your fans. The band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be comprehensive and fun, but it must build to the story behind your band and your career. UK indie electronic act the double x does a fabulous job with sharing images of their adventures in the studio as well as hanging out with pals. Their fans discover this material to be special and endearing, while at the same time it shows the individual personality of the band.
Social network marketing is about communicating with your fans, not at them. Everyone has that good friend who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform individuals regarding what you’re doing, but it does not have to be one-way. Bring your audience into the discussion, don’t alienate them.
Bottom line, with social, don’t overdo self-promotion, use it moderately. Say you have 10 Facebook posts over 2 weeks, you will want to make 7 or so appropriate to your brand name, approximately two about a separate job that you support, and 1 or two a direct CTA to purchase your product. This content model provides versatility and the opportunity to be creative with your virtual voice.
I trust that you found the 70-20-10 rule useful. Examples of social posts you could be making:
+ Sharing a new record release from a artist you guested with.
+ Posting details about a new side venture one of your band member is pursuing.
+ Publishing an event hosted by a venue who has reserved you or your band.
This content shouldn’t be random. You must truly believe in what you’re sharing. Whatever you share publicly comes back to your brand name. If you post about an irrelevant project, your fans may wonder about the consistency of your message.