Social Networking Resources:
Discover approaches to optimize your web presence here: search optimization for singers.
When discussing social media strategy for artists, Ok, honestly, is your social networking profile contributing to the growth of your audience? You probably have attentively crafted product with focus on great content but if no one knows about your incredible talent, you’ll struggle to grow a fan base. Musicians just starting spend too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving fans without any method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand name and engaging the audience in a conversational manner is the ultimate goal. Check out the newartistmodel.com for more resources.
70 percent of your social content must enhance your brand.
The largest majority of your material should be centered on your story and brand. Supposing your brand name is hardcore, however your character is with a sense of humor. Blend the 2 in a way that offers your fans a view into who you are. Try publishing a photo of you belting in the studio, or writing a sincere thank you to your fans. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the exciting, boring, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material ought to be shared from and for other musicians.
If a band welcomed you to record with them in Hopi Indian Reservation, let your fans in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you’ll establish a beneficial network via social media. Think of these artists as amplifiers of your name. As an up-and-coming singer, you’re continuously gigging with other groups and teaming up with artists, independent photographers, recording engineers, graphic designers, etc. Use this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be self-promoting.
LA based artist Flying Lotus installed a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, intriguing facts that nobody would have known, such as the story behind why he used a specific sound or the rap artist he originally wanted for a specific beat.
Managing social media requires dedication, however it can be fun. It’s a fantastic way to communicate with your fans. The band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be comprehensive and enjoyable, but it must contribute to the story behind your band and your career. UK indie electro trio the double x does a fabulous job with sharing images of their adventures in the studio as well as hanging out with friends. Their fans find this material to be unique and captivating, while at the same time it showcases the individual personality of the band.
Social media marketing is about communicating with your audience, not at them. Everybody has that good friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell individuals about what you’re up to, however it doesn’t have to be one-way. Bring your audience into the conversation, don’t alienate them.
Bottom line, with social, don’t overdo self-promotion, use it moderately. Let’s say you have ten Facebook posts over two weeks, you will want to make 7 or so pertinent to your brand name, approximately two about a separate group that you support, and one or two an explicit CTA to purchase your music. This content model gives flexibility and the opportunity to be creative with your virtual voice.
I hope that you found the seventy-twenty-ten rule useful. Examples of social posts you should be making:
+ Sharing a new album release from a artist you performed with.
+ Publishing info about a brand-new side job one of your band member is pursuing.
+ Posting an event hosted by a location who has reserved you or your band.
This content shouldn’t be arbitrary. You have to genuinely believe in exactly what you are sharing. Everything comes back to your brand name. If you publish about an irrelevant project, your fans might question the consistency of your voice.