Social SEO Resources:
Learn approaches to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your social presence contributing to the growth of your audience? You likely have thoughtfully crafted material with attention to great content but if no one knows about you, you’ll struggle to build an audience. Singers just starting spend excessive time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving followers with no way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand and telling your fans in a conversational way is the best objective. Check out the newartistmodel.com for more resources.
70% of your social material should build your brand name.
The largest bulk of your content needs to be centered on your message and brand name. Supposing your brand is dark, however your character is with a funny attribute. Mix the two in a manner that gives your followers a window into who you are. Try posting a photo of you belting in the studio, or composing a sincere thank you to your supporters. Remember, your fans want to get into your life, so usher them backstage. Show them the exciting, normal, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content must be shared from and for other vocalists.
If an artist invited you to record with them in Holbrook, let your followers in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you will establish a useful network through social media. Think of these artists as amplifiers of your brand. As an trending artist, you’ll be constantly gigging with other groups and working together with artists, freelance photographers, sound engineers, graphic designers, and so on. Utilize this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material must be promotional.
Los Angeles based producer Flying Lotus set up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, intriguing truths that no one would have caught, such as the story behind why he utilized a certain sample or the rapper he originally wanted for a specific beat.
Handling social media requires dedication, but it can be fun. It’s a terrific method to interact with your fans. The rock band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be comprehensive and fun, but it must contribute to the story behind your band and your career. UK indie electro trio the double x does a fantastic job with sharing photos of their adventures in the studio as well as hanging out with fellow artists. Their fans discover this material to be special and captivating, while at the same time it showcases the individual character of the band.
Social media marketing is about communicating with your fans, not at them. Everybody has that friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to tell people regarding what you are doing, however it doesn’t need to be one-way. Bring your audience into the discussion, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it moderately. Say you have ten Facebook posts over two weeks, you will want to make seven or so pertinent to your brand, approximately 2 about a separate group that you support, and 1 or two an explicit call-to-action to buy your promotional item. This content mix provides flexibility and the chance to be creative with your social voice.
I hope that you find the 70-20-10 rule useful. Examples of social posts you should be making:
+ Sharing a new record release from a artist you visited with.
+ Sharing info about a new side job a band member is launching.
+ Posting an event hosted by a place who has booked you or your band.
This content should not be random. You must really believe in what you’re sharing. Whatever you share publicly comes back to your brand. If you post about an irrelevant project, your followers may question the consistency of your voice.