Social Media Strategies for Artists in Higley 85236 – SEO builds local businesses

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When discussing social media strategy for artists, let’s be honest, is your online presence contributing to the growth of your fan base? You probably have attentively created music with focus on great art but if no one knows about your music, you’ll struggle to achieve an audience. Singers just starting invest excessive time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving followers without any method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand name and telling the audience in a natural manner is the real goal. Check out the newartistmodel.com for more resources.

70% of your social content needs to develop your brand.

The biggest majority of your content ought to be focused on your message and brand. Supposing your brand is dark, however your character is with a sense of humor. Blend the 2 in a way that offers your fans a window into who you are. Try publishing a photo of you belting in the studio, or composing a sincere thank you to your followers. Remember, your audience want to get into your life, so usher them backstage. Show them the fun, boring, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20% of your social network content needs to be shared from and for other vocalists.

If a band welcomed you to sing with them in Higley, let your fans in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you’ll develop a useful network by way of social media. Think of these bands as amplifiers of your name. As an up-and-coming vocalist, you’ll be continuously gigging with other bands and working together with vocalists, freelance photographers, sound engineers, graphic designers, etc. Utilize this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10% of the material ought to be promotional.

LA based artist Flying Lotus put up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the whole album about cool, intriguing truths that no one would have known, such as the story behind why he used a certain sound or the rap artist he originally had in mind for a particular beat.


Handling social networking requires attention to detail, however it can be fun. It’s a great method to interact with your fans. The group Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.



The content you release should be extensive and enjoyable, but it must build to the story behind your band and your art. UK indie electronic act the double x does a fantastic job with sharing photos of their journeys on the road as well as hanging out with friends. Their fans find this content to be special and captivating, while at the same time it showcases the individual character of the band.


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Social media marketing has to do with communicating with your fans, not at them. Everyone has that pal who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to inform individuals regarding what you’re doing, but it does not need to be one-way. Bring your fans into the conversation, don’t alienate them.


Bottom line, with social, don’t overdo self-promotion, use it sparingly. Let’s say you have a dozen Facebook posts over two weeks, you will want to make 7 or so pertinent to your image, approximately two about a separate project that you support, and 1 or 2 an explicit call-to-action to purchase your music. This content mix gives flexibility and the opportunity to be imaginative with your virtual voice.

I trust that you find the 70/20/10 guideline helpful. Examples of social posts you should be making:

+ Sharing a new record debut from a band you guested with.

+ Posting info about a brand-new side venture a band member is pursuing.

+ Posting an event hosted by a place who has reserved you or your band.

This content shouldn’t be arbitrary. You must really believe in exactly what you are sharing. Everything returns to your brand. If you publish about an irrelevant project, your fans may wonder about the consistency of your voice.