Digital Networking Tools:
Learn approaches to optimize your web presence here: SEO for singers.
When discussing social media strategy for artists, Ok, honestly, is your online profile helping to the growth of your fan base? You likely have thoughtfully created music with focus on great art but if no one knows about you, you’ll struggle to grow a following. Singers just beginning invest excessive time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is single direction, leaving followers with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand name and engaging your fans in a natural manner is the ultimate objective. Check out the newartistmodel.com for more resources.
70% of your social material must build your brand name.
The biggest majority of your material must be centered on your story and brand. Perhaps your brand name is dark, but your character is with a sense of humor. Mix the two in a method that gives your followers a view into who you are. Try posting a photo of you vocalizing in the studio, or composing a genuine note of thanks to your fans. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, ordinary, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content needs to be shared from and for other musicians.
If a band invited you to sing with them in Hayden, let your followers in Arizona know about it. Establish relationships with other artists, bands and influencers, and you will develop a beneficial network through social media. Think of these influencers as amplifiers of your brand. As an up-and-coming singer, you’ll be constantly gigging with other groups and teaming up with artists, self-employed photographers, sound engineers, graphic designers, and so on. Use this 20% of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be self-promoting.
Los Angeles based artist Flying Lotus put up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, interesting