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Discover ways to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your online profile helping to the growth of your audience? You probably have thoughtfully created material with attention to great material but if no one knows about you, you’ll struggle to build a fan base. Musicians just beginning spend too much time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a communication that is single direction, leaving fans with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, developing your brand name and telling the audience in a natural manner is the ultimate goal. Check out the newartistmodel.com for more resources.
70 percent of your social material should enhance your brand.
The largest majority of your material ought to be centered on your story and brand name. Perhaps your brand is dark, however your character is with a funny attribute. Mix the two in a manner that offers your followers a view into who you are. Try publishing a image of you belting in the studio, or composing a sincere thank you to your fans. Remember, your fans want to get into your life, so usher them backstage. Show them the fun, normal, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material needs to be shared from and for other vocalists.
If an artist invited you to record with them in Hawley Lake, let your fans in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you’ll establish a useful network by way of social media. Think of these influencers as amplifiers of your brand. As an up-and-coming artist, you’ll be continuously playing with other groups and collaborating with vocalists, independent professional photographers, sound engineers, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be self-promoting.
Los Angeles based artist Flying Lotus installed a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, intriguing realities that nobody would have known, such as the story behind why he utilized a certain sample or the rap artist he originally wanted for a certain beat.
Handling social media requires attention to detail, however it can be fun. It’s a great method to communicate with your audience. The group Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be extensive and fun, but it must contribute to the story behind your band and your career. UK indie electronic act the double x does a amazing job with sharing pictures of their adventures on the road along with hanging out with buddies. Their fans find this material to be special and endearing, while at the same time it reveals the individual personality of the band.
Social network marketing is about interacting with your fans, not at them. Everyone has that good friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to inform individuals about what you are doing, however it doesn’t need to be one-way. Bring your audience into the conversation, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it moderately. Let’s say you have a dozen Facebook posts over two weeks, you will want to make 7 or so pertinent to your brand, approximately two about a separate job that you are involved with, and one or two a direct CTA to purchase your music. This content mix provides flexibility and the chance to be creative with your virtual voice.
I hope that you find the 70/20/10 guideline useful. Examples of social posts you could be making:
+ Publishing a brand-new record debut from a band you visited with.
+ Posting info about a new side job one of your band member is pursuing.
+ Publishing an occasion hosted by a location who has reserved you or your band.
This content shouldn’t be random. You need to really believe in exactly what you’re sharing. Whatever you share publicly comes back to your brand. If you post about an unimportant project, your fans might question the consistency of your voice.