Social Networking Tools:
Learn ways to optimize your web presence here: search engine optimization for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your online presence contributing to the growth of your fan base? You likely have attentively crafted music with attention to great content but if no one knows about you, you’ll struggle to build an audience. Musicians just beginning spend too much time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is single direction, leaving followers with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand name and engaging your fans in a natural way is the best goal. Check out the newartistmodel.com for more resources.
70% of your social material needs to enhance your brand name.
The biggest majority of your content must be focused on your story and brand. Supposing your brand name is hard, on the other hand your personality is with a sense of humor. Blend the two in a way that offers your fans a view into your personality. Try posting a video of you belting in the studio, or writing a genuine thank you to your supporters. Don’t forget, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content needs to be shared from and for other bands.
If an artist welcomed you to perform with them in Havasu, let your followers in Arizona know about it. Build relationships with other musicians, bands and influencers, and you’ll establish a useful network via social media. Think of these bands as amplifiers of your name. As an up-and-coming vocalist, you’ll be continuously playing with other groups and collaborating with artists, self-employed photographers, recording technicians, graphic designers, etc. Use this 20% of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content needs to be promotional.
LA based artist Flying Lotus installed a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, interesting