Social Media Strategies for Artists in Havasu 86403 – SEO builds local businesses

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When discussing social media strategy for artists, let’s be honest, is your social networking profile helping to the growth of your fan base? You likely have thoughtfully crafted material with focus on great content but if no one knows about your incredible talent, you’ll struggle to grow a base of fans. Bands just beginning invest excessive time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving fans without any way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, building your brand name and informing the audience in a natural manner is the best goal. Check out the newartistmodel.com for more resources.

70% of your social material ought to develop your brand name.

The biggest bulk of your material ought to be centered on your message and brand. Maybe your brand is hardcore, however your personality is with a funny attribute. Blend the two in a manner that offers your fans a window into your personality. Try publishing a photo of you belting in the studio, or writing a sincere thank you to your fans. Remember, your audience want to get into your life, so usher them into your home. Show them the fun, normal, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20 percent of your social media material needs to be shared from and for other artists.

If a band invited you to record with them in Havasu, let your fans in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you will develop a useful network by way of social media. Think of these influencers as amplifiers of your name. As an up-and-coming singer, you’ll be constantly playing with other groups and collaborating with vocalists, independent professional photographers, sound engineers, graphic designers, etc. Utilize this 20% of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10 percent of the material needs to be promotional.

Los Angeles based producer Flying Lotus set up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, intriguing realities that nobody would have known, such as the story behind why he used a specific sample or the rapper he initially had in mind for a certain beat.


Managing social media requires focus, but it can be fun. It’s a excellent way to interact with your fans. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.



The content you release should be comprehensive and fun, but it must contribute to the story behind your band and your career. UK indie electro trio the double x does a wonderful job with sharing pictures of their journeys in the studio along with hanging out with buddies. Their fans discover this content to be unique and fun, while at the same time it reveals the individual personality of the band.


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Social network marketing is about interacting with your fans, not at them. Everybody has that good friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell individuals regarding what you are doing, but it does not need to be one-way. Bring your audience into the discussion, don’t alienate them.


To summarize, with social, don’t overdo self-promotion, use it sparingly. Say you have ten social posts over 2 weeks, you will want to make seven or so appropriate to your image, approximately 2 about a separate job that you are involved with, and one or 2 an explicit CTA to buy your promotional item. This content model offers flexibility and the chance to be imaginative with your virtual voice.

I hope that you find the 70/20/10 guideline helpful. Examples of social posts you should be making:

+ Sharing a new album debut from a artist you performed with.

+ Sharing details about a new side job a band member is pursuing.

+ Sharing an occasion hosted by a venue who has booked you or your band.

This material should not be arbitrary. You need to really believe in exactly what you are sharing. Everything comes back to your image. If you post about an irrelevant project, your fans may wonder about the consistency of your message.