Social Media Strategies for Artists in Havasu 86403 – SEO builds local businesses

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When discussing social media strategy for artists, let’s be honest, is your online profile helping to the growth of your audience? You probably have thoughtfully crafted music with focus on great art but if no one knows about you, you’ll struggle to build a base of fans. Singers just beginning invest excessive time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a communication that is single direction, leaving fans with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand name and engaging your fans in a natural way is the ultimate objective. Check out the newartistmodel.com for more resources.

70% of your social material must enhance your brand.

The largest majority of your content must be focused on your story and brand. Supposing your brand name is dark, however your character is with a sense of humor. Blend the two in a manner that offers your fans a window into your personality. Try publishing a picture of you belting in the studio, or composing a genuine thank you to your followers. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, normal, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20 percent of your social network content must be shared from and for other bands.

If a band invited you to sing with them in Havasu, let your followers in Arizona know about it. Develop relationships with other artists, vocalists and influencers, and you will develop a powerful network via social media. Think of these artists as amplifiers of your name. As an up-and-coming artist, you’re continuously playing with other bands and teaming up with musicians, self-employed professional photographers, sound engineers, graphic designers, etc. Utilize this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10 percent of the content should be promotional.

Los Angeles based producer Flying Lotus put up a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the whole album about cool, intriguing realities that nobody would have understood, such as the story behind why he utilized a certain sample or the rapper he initially had in mind for a certain beat.


Managing social media requires attention to detail, however it can be fun. It’s a fantastic method to communicate with your fans. The group Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.



The content you release should be comprehensive and enjoyable, but it must build to the story behind your band and your music. UK indie electronic act the double x does a magnificent job with sharing images of their adventures in the studio along with hanging out with friends. Their fans find this material to be special and engaging, while at the same time it shows the individual personality of the band.


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Social network marketing is about interacting with your fans, not at them. Everyone has that pal who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell people regarding what you are up to, but it does not have to be one-way. Bring your fans into the discussion, don’t alienate them.


To summarize, with social, don’t overdo self-promotion, use it sparingly. Let’s say you have 10 social posts over two weeks, you should make 7 or so appropriate to your image, approximately two about a different project that you are involved with, and 1 or two a direct CTA to buy your product. This content model offers versatility and the opportunity to be imaginative with your social voice.

I hope that you found the 70/20/10 rule helpful. Examples of social posts you should be making:

+ Posting a new album release from a band you performed with.

+ Posting information about a brand-new side job one of your band member is launching.

+ Sharing an event hosted by a place who has scheduled you or your band.

This content shouldn’t be random. You must genuinely believe in exactly what you are sharing. Everything comes back to your brand. If you post about an unimportant project, your fans may question the consistency of your message.