Social Media Strategies for Artists in Harshaw 85624 – SEO builds local businesses

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When discussing social media strategy for artists, let’s be honest, is your social media presence contributing to the growth of your audience? You probably have attentively crafted product with focus on great material but if no one knows about you, you’ll struggle to build a fan base. Artists just starting spend too much time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a discussion that is single direction, leaving followers without any method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, developing your brand name and informing your fans in a conversational manner is the ultimate objective. Check out the for more resources.

70% of your social material ought to develop your brand.

The biggest majority of your material must be centered on your message and brand. Supposing your brand is hard, however your character is with a sense of humor. Blend the two in a way that offers your fans a window into your personality. Try posting a photo of you belting in the studio, or composing a sincere thank you to your followers. Remember, your fans want to get into your life, so usher them backstage. Show them the fun, ordinary, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20% of your social network material should be shared from and for other musicians.

If a band invited you to record with them in Harshaw, let your fans in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you’ll develop a powerful network through social media. Think of these artists as amplifiers of your brand. As an emerging vocalist, you’ll be constantly playing with other bands and working together with vocalists, self-employed professional photographers, recording engineers, graphic designers, etc. Utilize this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10% of the material ought to be promotional.

LA based artist Flying Lotus set up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, intriguing realities that nobody would have known, such as the story behind why he utilized a certain sound or the rapper he originally had in mind for a certain beat.

Handling social networking requires dedication, but it can be fun. It’s a terrific way to interact with your audience. The band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.

The material you release should be wide-ranging and fun, but it must build to the story behind your band and your career. UK indie electro trio the double x does a wonderful job with sharing images of their journeys on the road along with hanging out with fellow artists. Their fans discover this content to be special and engaging, while at the same time it showcases the individual character of the band.

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Social media marketing is about interacting with your fans, not at them. Everybody has that pal who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to tell individuals regarding what you’re doing, however it doesn’t have to be one-way. Bring your audience into the conversation, don’t alienate them.

To summarize, with social, don’t overdo self-promotion, use it sparingly. Say you have a dozen social posts over two weeks, you should make seven or so pertinent to your brand, approximately two about a different group that you are involved with, and 1 or two a direct CTA to purchase your music. This content mix offers flexibility and the opportunity to be innovative with your virtual voice.

I hope that you find the 70/20/10 guideline useful. Examples of social posts you should be making:

+ Publishing a new album release from a band you guested with.

+ Posting info about a new side job one of your band member is pursuing.

+ Publishing an event hosted by a place who has booked you or your band.

This content should not be arbitrary. You need to really believe in what you’re sharing. Whatever you share publicly comes back to your brand. If you post about an unimportant project, your followers may question the consistency of your voice.