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When discussing social media strategy for artists, Ok, honestly, is your social networking profile contributing to the growth of your audience? You likely have thoughtfully crafted material with focus on great content but if no one knows about you, you’ll struggle to build a base of fans. Musicians just beginning spend too much time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is single direction, leaving followers with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand name and engaging the audience in a natural way is the ultimate goal. Check out the newartistmodel.com for more resources.
70% of your social material must build your brand name.
The biggest bulk of your material needs to be focused on your story and brand. Maybe your brand name is dark, on the other hand your character is with a funny attribute. Mix the two in a way that offers your followers a window into your personality. Try posting a image of you vocalizing in the studio, or composing a sincere thank you to your followers. Remember, your audience want to get into your life, so usher them into your home. Show them the fun, boring, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material must be shared from and for other artists.
If an artist invited you to sing with them in Hano, let your fans in Arizona know about it. Build relationships with other artists, bands and influencers, and you will develop a advantageous network by way of social media. Think of these influencers as amplifiers of your brand. As an emerging vocalist, you’ll be constantly playing with other bands and teaming up with artists, self-employed photographers, sound engineers, graphic designers, and so on. Utilize this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content must be self-promoting.
LA based producer Flying Lotus put up a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, fascinating