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Discover approaches to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your social networking presence helping to the growth of your fan base? You likely have thoughtfully created material with attention to great content but if no one knows about you, you’ll struggle to build a following. Artists just beginning invest too much time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving followers with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand and engaging the audience in a conversational manner is the real objective. Check out the newartistmodel.com for more resources.
70 percent of your social material needs to develop your brand name.
The largest bulk of your material should be focused on your story and brand. Maybe your brand name is hard, on the other hand your personality is with a sense of humor. Blend the 2 in a manner that offers your followers a window into your personality. Try posting a picture of you vocalizing in the studio, or writing a sincere thank you to your fans. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the fun, ordinary, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material must be shared from and for other artists.
If an artist welcomed you to record with them in Groom Creek, let your followers in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you will develop a powerful network via social media. Think of these influencers as amplifiers of your name. As an trending artist, you’ll be constantly playing with other bands and working together with vocalists, freelance professional photographers, sound technicians, graphic designers, etc. Use this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content must be promotional.
Los Angeles based producer Flying Lotus installed a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, fascinating