Social Networking Resources:
Discover approaches to optimize your web presence here: search engine optimization for singers.
When discussing social media strategy for artists, Ok, honestly, is your social networking presence contributing to the growth of your audience? You probably have attentively created music with focus on great content but if no one knows about your music, you’ll struggle to build a following. Bands just beginning invest too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving followers with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand and informing your fans in a natural way is the real goal. Check out the newartistmodel.com for more resources.
70 percent of your social content needs to enhance your brand name.
The biggest majority of your material should be centered on your message and brand. Supposing your brand is hard, but your personality is with a sense of humor. Blend the 2 in a manner that offers your followers a view into who you are. Try publishing a photo of you belting in the studio, or writing a sincere note of thanks to your followers. Remember, your fans want to get into your life, so usher them backstage. Show them the exciting, normal, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content must be shared from and for other artists.
If a band welcomed you to record with them in Green Valley, let your followers in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll develop a advantageous network through social media. Think of these bands as amplifiers of your name. As an emerging singer, you’ll be continuously gigging with other groups and teaming up with artists, self-employed professional photographers, recording engineers, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content must be self-promoting.
Los Angeles based producer Flying Lotus put up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, interesting