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Learn approaches to optimize your web presence here: search engine optimization for artists.
When discussing social media strategy for artists, Ok, honestly, is your online presence contributing to the growth of your audience? You likely have thoughtfully created product with attention to great material but if no one knows about your music, you’ll struggle to achieve an audience. Bands just beginning invest excessive time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a discussion that is single direction, leaving fans with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, building your brand and engaging your fans in a natural manner is the real objective. Check out the newartistmodel.com for more resources.
70% of your social material should enhance your brand.
The biggest bulk of your material should be centered on your message and brand. Supposing your brand is hard, however your personality is with a sense of humor. Blend the 2 in a way that offers your fans a view into who you are. Try posting a photo of you belting in the studio, or composing a genuine note of thanks to your followers. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, normal, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content should be shared from and for other artists.
If an artist welcomed you to record with them in Greasewood Springs, let your fans in Arizona know about it. Develop relationships with other artists, vocalists and influencers, and you will establish a useful network via social media. Think of these influencers as amplifiers of your brand. As an up-and-coming vocalist, you’re constantly playing with other bands and collaborating with musicians, self-employed professional photographers, recording technicians, graphic designers, and so on. Utilize this 20% of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material should be self-promoting.
Los Angeles based producer Flying Lotus set up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the whole album about cool, intriguing realities that no one would have understood, such as the story behind why he used a certain sample or the rapper he initially wanted for a specific beat.
Handling social networking requires focus, but it can be fun. It’s a great way to communicate with your fans. The group Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be comprehensive and fun, but it must contribute to the story behind your band and your art. UK indie electronic act the double x does a amazing job with sharing photos of their journeys on the road along with hanging out with friends. Their fans discover this material to be special and fun, while at the same time it reveals the individual character of the band.
Social network marketing is about communicating with your fans, not at them. Everybody has that friend who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to tell people regarding what you’re doing, however it doesn’t have to be one-way. Bring your audience into the conversation, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it moderately. Say you have 10 social posts over 2 weeks, you will want to make 7 or so relevant to your brand name, approximately 2 about a different job that you support, and 1 or two a direct call-to-action to buy your promotional item. This content mix offers flexibility and the chance to be imaginative with your virtual voice.
I trust that you found the 70/20/10 guideline useful. Examples of social posts you could be making:
+ Publishing a new record release from a artist you visited with.
+ Posting information about a new side venture one of your band member is pursuing.
+ Sharing an event hosted by a place who has scheduled you or your band.
This content shouldn’t be arbitrary. You must genuinely believe in what you are sharing. Everything comes back to your brand. If you post about an unimportant project, your fans might question the consistency of your voice.