Social Media Strategies for Artists in Golden Valley 86413 – SEO builds local businesses

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When discussing social media strategy for artists, let’s be honest, is your social presence helping to the growth of your audience? You likely have thoughtfully created material with attention to great material but if no one knows about you, you’ll struggle to build an audience. Musicians just beginning spend too much time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving fans without any method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, building your brand and engaging your fans in a conversational manner is the real objective. Check out the newartistmodel.com for more resources.

70 percent of your social content ought to develop your brand.

The largest bulk of your material ought to be focused on your story and brand name. Supposing your brand name is dark, but your character is with a funny attribute. Mix the 2 in a way that gives your followers a view into who you are. Try publishing a picture of you belting in the studio, or writing a sincere thank you to your fans. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the fun, ordinary, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20% of your social media content needs to be shared from and for other musicians.

If an artist welcomed you to record with them in Golden Valley, let your followers in Arizona know about it. Develop relationships with other musicians, vocalists and influencers, and you’ll develop a useful network by way of social media. Think of these bands as amplifiers of your name. As an trending vocalist, you’re constantly gigging with other groups and collaborating with musicians, independent photographers, recording engineers, graphic designers, and so on. Use this 20% of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10 percent of the material ought to be self-promoting.

LA based producer Flying Lotus put up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, intriguing facts that nobody would have understood, such as the story behind why he utilized a specific sample or the rap artist he originally had in mind for a particular beat.


Managing social media requires attention to detail, however it can be fun. It’s a great way to communicate with your audience. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.



The content you release should be wide-ranging and enjoyable, but it must contribute to the story behind your band and your art. UK indie electronic act the double x does a wonderful job with sharing photos of their journeys on the road as well as hanging out with friends. Their fans find this content to be unique and fun, while at the same time it showcases the individual personality of the band.


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Social network marketing has to do with communicating with your fans, not at them. Everyone has that good friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to inform individuals about what you are doing, however it does not have to be one-way. Bring your audience into the conversation, don’t alienate them.


Bottom line, with social, don’t overdo self-promotion, use it moderately. Let’s say you have 10 social posts over two weeks, you should make seven or so relevant to your brand, approximately two about a separate project that you are involved with, and 1 or two an explicit CTA to buy your music. This content model offers flexibility and the opportunity to be innovative with your virtual voice.

I trust that you found the seventy-twenty-ten guideline helpful. Examples of social posts you should be making:

+ Posting a new record release from a band you visited with.

+ Sharing details about a new side project a band member is pursuing.

+ Publishing an occasion hosted by a venue who has scheduled you or your band.

This content shouldn’t be random. You must truly believe in exactly what you are sharing. Whatever you share publicly returns to your brand name. If you publish about an unimportant project, your followers may wonder about the consistency of your voice.