Digital Media Tools:
Discover approaches to optimize your web presence here: search engine optimization for artists.
When discussing social media strategy for artists, Ok, honestly, is your social networking profile contributing to the growth of your fan base? You probably have thoughtfully crafted music with attention to great art but if no one knows about your music, you’ll struggle to grow an audience. Musicians just starting invest excessive time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is single direction, leaving followers with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand name and informing the audience in a conversational manner is the real goal. Check out the newartistmodel.com for more resources.
70% of your social material needs to build your brand name.
The biggest majority of your content must be focused on your story and brand. Supposing your brand is hard, however your personality is with a sense of humor. Mix the 2 in a method that gives your fans a window into your personality. Try posting a picture of you vocalizing in the studio, or composing a sincere note of thanks to your fans. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the fun, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content needs to be shared from and for other musicians.
If a band invited you to perform with them in Golden Shores, let your fans in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you’ll establish a powerful network through social media. Think of these bands as amplifiers of your brand. As an up-and-coming singer, you’ll be constantly playing with other groups and teaming up with musicians, independent professional photographers, sound engineers, graphic designers, and so on. Utilize this 20% of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content must be promotional.
LA based producer Flying Lotus put up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, interesting