Digital Networking Tools:
Discover methods to optimize your web presence here: SEO for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your social presence helping to the growth of your fan base? You likely have attentively created product with attention to great material but if no one knows about you, you’ll struggle to grow a base of fans. Bands just beginning invest excessive time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a communication that is one-direction, leaving followers with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand and engaging the audience in a conversational manner is the best objective. Check out the newartistmodel.com for more resources.
70% of your social content should build your brand name.
The largest majority of your content must be centered on your message and brand. Perhaps your brand name is dark, on the other hand your character is with a sense of humor. Blend the two in a manner that offers your followers a view into who you are. Try posting a photo of you belting in the studio, or writing a sincere note of thanks to your fans. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the fun, ordinary, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material ought to be shared from and for other musicians.
If a band invited you to sing with them in Gold Canyon, let your fans in Arizona know about it. Build relationships with other artists, bands and influencers, and you’ll develop a powerful network by way of social media. Think of these artists as amplifiers of your brand. As an trending vocalist, you’ll be continuously gigging with other bands and teaming up with musicians, freelance professional photographers, recording technicians, graphic designers, and so on. Use this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material needs to be promotional.
LA based artist Flying Lotus installed a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, interesting