Social Networking Tools:
Learn approaches to optimize your web presence here: SEO for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your online presence helping to the growth of your fan base? You likely have thoughtfully crafted material with focus on great material but if no one knows about your incredible talent, you’ll struggle to grow a base of fans. Singers just starting spend excessive time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving fans without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand and engaging your fans in a natural way is the real objective. Check out the newartistmodel.com for more resources.
70 percent of your social material needs to build your brand.
The largest bulk of your content needs to be focused on your story and brand name. Supposing your brand name is hardcore, but your personality is with a sense of humor. Mix the 2 in a way that gives your followers a view into your personality. Try publishing a image of you vocalizing in the studio, or composing a genuine note of thanks to your fans. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the fun, ordinary, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material ought to be shared from and for other artists.
If a band invited you to sing with them in Glendale, let your fans in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you will develop a beneficial network through social media. Think of these bands as amplifiers of your name. As an trending vocalist, you’ll be constantly gigging with other groups and collaborating with vocalists, independent photographers, recording engineers, graphic designers, etc. Utilize this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material should be promotional.
Los Angeles based artist Flying Lotus installed a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, fascinating