Digital Media Tools:
Discover ways to optimize your web presence here: SEO for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social presence helping to the growth of your fan base? You probably have attentively crafted product with focus on great material but if no one knows about your music, you’ll struggle to build an audience. Bands just starting invest excessive time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a communication that is single direction, leaving followers with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, building your brand and engaging your fans in a conversational manner is the ultimate objective. Check out the newartistmodel.com for more resources.
70% of your social content needs to enhance your brand name.
The biggest majority of your content ought to be centered on your message and brand. Perhaps your brand is dark, on the other hand your character is with a funny attribute. Blend the two in a way that offers your followers a window into your personality. Try posting a photo of you vocalizing in the studio, or writing a genuine thank you to your followers. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the fun, boring, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material ought to be shared from and for other singers.
If an artist invited you to perform with them in Glendale, let your fans in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll develop a useful network via social media. Think of these artists as amplifiers of your name. As an trending vocalist, you’re constantly gigging with other groups and teaming up with vocalists, self-employed photographers, sound engineers, graphic designers, etc. Utilize this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material should be self-promoting.
Los Angeles based artist Flying Lotus installed a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the whole album about cool, fascinating