Digital Media Tools:
Learn approaches to optimize your web presence here: search engine optimization for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social media profile helping to the growth of your fan base? You probably have thoughtfully created material with attention to great material but if no one knows about you, you’ll struggle to achieve a following. Artists just starting invest too much time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a communication that is single direction, leaving fans with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand name and engaging your fans in a conversational manner is the best objective. Check out the newartistmodel.com for more resources.
70 percent of your social material must enhance your brand.
The biggest bulk of your content needs to be focused on your story and brand. Supposing your brand is dark, on the other hand your personality is with a sense of humor. Blend the two in a manner that gives your followers a window into your personality. Try publishing a video of you vocalizing in the studio, or writing a genuine thank you to your followers. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the exciting, normal, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content needs to be shared from and for other musicians.
If an artist welcomed you to perform with them in Glendale, let your fans in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you will establish a advantageous network by way of social media. Think of these artists as amplifiers of your brand. As an up-and-coming singer, you’re continuously gigging with other bands and collaborating with artists, independent photographers, sound technicians, graphic designers, and so on. Utilize this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be self-promoting.
Los Angeles based artist Flying Lotus put up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the whole album about cool, interesting