Social SEO Resources:
Discover methods to optimize your web presence here: SEO for singers.
When discussing social media strategy for artists, let’s be honest, is your social presence contributing to the growth of your audience? You probably have thoughtfully created music with attention to great art but if no one knows about your music, you’ll struggle to achieve a base of fans. Artists just starting spend excessive time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is single direction, leaving followers with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand name and informing your fans in a natural way is the real objective. Check out the newartistmodel.com for more resources.
70 percent of your social content needs to develop your brand.
The biggest majority of your content needs to be focused on your message and brand name. Supposing your brand is hardcore, on the other hand your character is with a sense of humor. Blend the 2 in a method that offers your followers a window into your personality. Try posting a photo of you vocalizing in the studio, or writing a genuine note of thanks to your supporters. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the fun, boring, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material should be shared from and for other artists.
If a band welcomed you to sing with them in Gleeson, let your followers in Arizona know about it. Build relationships with other musicians, bands and influencers, and you’ll establish a useful network via social media. Think of these influencers as amplifiers of your brand. As an trending singer, you’re continuously playing with other bands and collaborating with musicians, independent professional photographers, recording technicians, graphic designers, and so on. Use this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be promotional.
LA based artist Flying Lotus installed a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, interesting